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Last week, social media marketers migrated down to San Diego to attend Social Media Marketing World, a conference for those looking to make the most of social networks. Often times, the goal is to create online advocates and increase sales through social media marketing. At Social Media Marketing World, one of the hot topics was [...]
Wordy. Rambling. Frustrating. Yep, we’re talking about your mobile website’s content and it’s time you did something about it. Mobile users are known for expecting nothing less than instant gratification and if you don’t give it to them, they’re gone. In fact, Google conducted a study of mobile users that backs up this statement: 61% [...]
Social media is taking the business sector by storm. Businesses use them to generate leads, attract and engage customers, recruit new employees, and perform customer service. In fact, according to research presented by Bluewolf, the number of customers who attempt to engage customer service through social will grow by 53% in 2013. Related: 6 Reasons [...]
Since the free software movement (also known as the Open Source Software movement) began in 1983, it’s estimated that businesses have saved more than $60 billion a year, according to a report by The Standish Group. Combining the cost savings of open source software and the efficiencies of cloud storage software contributed to even greater cost savings, better security, [...]
Take a moment and think about the people in your life that you trust. You’re probably imagining your spouse or maybe your parents. So, how far down the list do you have to go on the trust graph before you come to people you don’t even know? Surprisingly, according to a recent survey, total strangers [...]
Starting you’re a new business takes significant planning. With 69% of small businesses failing within 2 years (Tweet this stat!), according to 2013 numbers as reported by Business Finance Store, its imperative you have a clear idea of the reality of starting and financing a business. Not only do you need to come up with a product [...]
What do companies like Apple, McDonalds, and Nike have in common? They all have corporate logos that are instantly and universally recognized; but is this the case for your small business? Each company has a distinct visual image that is consistently applied to build brand recognition, leading to brand identity and loyalty. Here’s a look [...]
Here’s something that might surprise you: Most digital copiers made over the past decade contain their own hard drives that work similarly to the hard drive in your computer. Copiers with hard drives can store an image of every document that has been scanned, copied, or emailed from the machine. Plus, many copiers are leased [...]
As a small business professional – amateur or veteran – you have many questions. In every blog post, we strive to answer those questions for you – from technology to finance, we are happy to be a source of information for you each and every day. So, we decided to round up the most visited [...]
Our everyday lives have never been more connected and managed through software. Programs not only power our gadgets but drive our daily routines and ensure the world around us keeps on ticking over. The services we rely upon exist at the mercy of human error, design oversights and security flaws; clumsy coding typos can bring [...]